Are Websites The New Real Estate?

Real estate is at the core of almost every business, and it’s certainly at the core of most people’s wealth. In order to build your wealth and improve your business smarts, you need to know about real estate – Donald Trump, Think Like a Billionaire

Have you ever wondered how many of the world’s most successful tycoons became known by that title? Have you ever asked yourself how they did it? If you have asked yourself these questions as I did, then you too must have noticed that besides the many diverse projects that entrepreneurs dabble in, there is a habit that most (if not all) business moguls share in common. That habit is called real estate and such moguls are very excited at any chance they have to showcase their impressive portfolios of private lands and splendid country estates ranging from the Virgin Islands to New York’s Manhattan.

The real estate craze has caught on so much nowadays, that almost everyone is talking about some property or another. It is reassuring to know that opportunities to partake in this very lucrative business model is not solely reserved for the benefit of the rich and famous, but also for those of us on modest wages too. I agree with the above statement by the real estate guru Donald Trump, but since the recent collapse of the global property market, I have had to ask myself some pressing questions:

The Questions

  • How can land and property owners/investors make substantial returns in a failing market?
  • What industries have been performing well since the credit crunch?
  • How can the success of such industries be applied to real estate?

The Answers

I found that it would be very difficult for people with lower incomes to build any kind of wealth through land and property investments given the current climate of the market. Furthermore, banks are still very reluctant to lend to borrowers, not to mention the high interest rates on borrowing.

However, I found that with the rise of the likes of Apple and Facebook amongst others, the internet and information technology industries have been performing very well since the recession and forecast even bigger growth for the very near future.

I was now left with the problem of how to merge the success of the internet and IT industry with the failings of the real estate market and then it suddenly occurred to me that all these markets were rather similar in many ways if not identical in nature.

The Insight

Firstly, a property developer needs to acquire land before a build can occur. Similarly, a website developer needs a site before he can begin to develop it. Secondly, a property developer needs a functioning building after acquiring the land, hence the design and build stage. Likewise, a website developer needs a functioning website after purchasing the domain. Ultimately, a property developer needs income generating activity (residential/commercial rent or leases) on the premises once construction is completed. In the same way, a website developer also needs income generating activity (traffic/interactions with quality information/goods or services) once the website has been built.

Hope For The Future

The similarities between these industries made me aware that real estate industry was not necessarily dead but had simply changed the way it did business. It had changed its residence from the physical world of lands with brick and mortar to the ethereal world of sites with ‘like’ and ‘share’ buttons. I am very confident that the future moguls of the world will emerge from businesses with a solid digital presence on-line. Jeff Bezos, the founder of, is just one of many of such entrepreneurs who are currently leading the way in this field.

Take Action

So the fear I once had of not knowing how to create an impressive portfolio of plush villas and condos that will see me well into retirement and beyond, was unfounded. I am now very confident that I will still be able to do exactly that despite the financial woes of the real estate industry. My on-line portfolio is steadily growing and I have managed to build a website that is also growing daily. For this reason, I believe that you too can conquer your fear(s) and do the same. In fact, I strongly encourage you to do so, in order to generate and accumulate income that will serve you well when the time comes for you to build your physical real estate portfolio. After all, web ‘sites’ are now the new real estate. Think Big!

By E. Nyoreme Nakpodia

Are Websites The New Real Estate? © 2011 Nyoremes Books, a subsidiary of Nyoremes Inc. Creative Commons Licence

    • Nyoremes Weblog
    • June 22nd, 2011

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